Based on the product, determine the focus of externalization The content of effect externalization, which can also be called the object of effect externalization, is the learning executive list effect expected by users, and it is also the user value contributed by online education products and services. Common effect externalization content can be divided into 3 categories: Different online education products have different emphasis on the learning effects expected by users, and executive list different externalized contents of the emphasis. Online education products in the K12 stage can be divided into four categories according to the user stage and product service. The key points of their externalization are as follows.
The learning enlightenment education products represented by Zebra and Spark Thinking, the externalized content focuses on learning executive list habits, quality and ability; The primary, middle and high school education products represented by Yuanfudao and Homework Help, the externalized content focuses on learning outcomes and learning executive list habits; For language education products represented by VIPKID and 51talk, the externalized content focuses on quality ability and learning outcomes; Interested education products represented by Art Treasure and Walnut Programming. The externalized content focuses on quality ability and study habits.
Pay attention to the content classification of effect externalization, and determine the priority of externalized content based on product executive list and user characteristics, and guide subsequent targeted effect externalization design. 2. User perspective, draw a learning map After determining the key content of effect externalization according to the product type, the next step is to sort out the scenarios and paths of user learning, and determine the nodes and carriers of effect externalization from the user's perspective; the method is to refer to the executive list user experience map (UJM, user-journey -map) to draw user learning maps of online educational products. The learning map mainly includes four parts: Stage scene: The stage division of the executive list user's learning class process: before the class, during the class.