SEO Posted: 2020-11-18 When it comes to large-scale e-commerce SEO, many traditional tactics used for on-site optimization simply aren't feasible. How will you write individually optimized titles/meta descriptions for hundreds of thousands of products? How are you going to do keyword research for the millions of different keyword combinations your products might rank for? Due to the large scale of many e-commerce sites, traditional SEO tactics may simply be too time-consuming or cumbersome to become a top priority. In addition to the time commitment that would be required for traditional
SEO, e-commerce sites tend to present a unique set of SEO hurdles that need to be addressed. Take the example of the exploration budget. For an average website – anything less than a few thousand URLs – crawl budget is not an issue, as these sites will jewelry retouching service usually be crawled efficiently. However, we have worked with e-commerce sites containing millions of URLs. For sites this large, crawl budget becomes a crucial part of SEO. Having perfectly optimized pages is much less important than making sure all your products are crawled and indexed by search engines. From our work with e-commerce clients, we've identified five areas for e-commerce
SEO that can lead to strong organic traffic and revenue growth: Site indexing Navigation in the main menu On-page copy for category pages Product drawing URL structure Let's explore each of these elements now. 1. Site indexing As mentioned above, crawl budget is a crucial consideration for large e-commerce sites. All the on-site optimization in the world won't help your site if Googlebot and other crawlers don't find your content in the first place. There are a few tactics you can use to improve your site's indexing.