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Omar Faruk
Jun 30, 2022
In General Discussion
There is a lot of debate in the SEO community about the extent to which Google can recognize the author of your site, especially if they are not well known. Google's previous attempt at rel = author markup was deprecated a few years ago, leaving a mystery about exactly what happened. The following quote from Google's Gary Illyes at SMX in 2016 is noteworthy in that Google will continue to use author data without markup. advertisement Continue reading below From @methode "We are no longer using the author ... we are smarter than that." But thank you for providing all the data, SEO. — MichelleRobbins (@MichelleRobbins) June 23, 2016 So I haven't received any specific updates on how Google uses or doesn't use author data, but it's clear to see if Google considers the author to be a recognized entity in the database. There is one place. It's a knowledge ghost mannequin effect graph. .. The knowledge graph currently stores 500 billion facts about about 5 billion entities. These entities include doctors, lawyers, scientists, chefs, nutritionists, and other recognized professionals in the field. Searching for authors in Google's Knowledge Graph is a surefire way to find out if an author or expert contributor is an entity officially recognized by Google. For ease of use, we always recommend the Carl Hendy Knowledge Graph Search Tool for this purpose. However, you can also search for entities directly from Google Developers. If you want to know more, you can also use Google Sheets to create custom tools and use the Knowledge Graph API to retrieve knowledge graph data. This allows you to search for the entity. On a large scale without having to search for each individually. advertisement Continue reading below Despite knowing about 5 billion entities, Google's knowledge graph is still limited in knowing everything and everyone on the Internet. It's most likely that Google doesn't know who many of your authors are, and you may also discover that they aren't included in the knowledge graph. Does this mean you're at a disadvantage to SEO? No. _ Content can be ranked without problems even if the author is not listed in the knowledge graph. However, if you want to work harder to prove to Google that the author and co-editor are experts in their respective fields, it's best to start by becoming a recognized entity within the knowledge graph.
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Omar Faruk

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