Jun 14, 2022
In General Discussion
I'm Lao Mai, I only write dry stuff. The first two articles shared internal enabling materials. No matter what happens internally, the ultimate goal is for sales to category email list interact with customers in the best possible way. Share the most critical external materials today. This part of the external category email list material is heavy, and it requires more energy input from the team in order to produce valuable output. These materials can clearly and thoroughly convey the value of enterprises and products and services, and conquer customers with professionalism. Some ToC classifications divide customers into rational, emotional, habitual, and beneficial . In fact, ToB can be roughly divided into this, but it does not reflect personal characteristics, but organizational characteristics, representing the specific business line of the organization at the current stage, as well as internal technology (often rational), finance category email list (heavy profit), safety regulations (conservative), Specific strengths and weaknesses between departments such as business (see practical), boss (emotional), etc. But no matter how it is category email list divided, even if the audience can't understand half a sentence of jargon, the customer can have a basic judgment on the quality of the material, the ability to speak well, and the clear logic. Although there are multiple reasons for the order, professionalism is the external manifestation of the core product value, and it needs to be sculpted category email list repeatedly with the greatest attitude. 1. External PPT This is material for every commercial ToB software. Interactions with customers can be broken down into stages, each requiring different supports and materials. I usually category email list generally divide the customer-facing stage into four stages: initial contact, POC, in use, and additional purchase recommendation. The granularity of this division is very coarse, but it is sufficient to study the materials required for different stages. I have the opportunity to write a separate post to share later. Since the communication cannot be controlled and the content needs to be desensitized.