Jul 13, 2022
In General Discussion
1. Traditional hand drawing Traditional hand-painted creation refers to the period of traditional print advertisement design, that is, from the 20s to the 1990s of the last century. Hand-painted was the main form of print advertisement design at that time. The quality of design works in this period mainly depended on the designer's aesthetics and subjective initiative. All designers are independent creations, and the workload is very large and tedious. For each design work, the designer first conceives a satisfactory idea and draws a sketch, and then uses pencils, rulers, paints and other various painting tools. Finished drawing. It is not difficult to see that hand-painted traces are obviously a common feature of design works in this period. When appreciating excellent design works, viewers can Image Manipulation Service intuitively appreciate the designers' outstanding hand-painting ability, obvious personal style and strong design independence. Because the collection of materials and the sorting of information, including the formation of creative drafts and the finalization of drawings, were all completed by designers independently, it can be said that all the design and production processes in this period were generally independent. Compared with the digital age, the work efficiency is very low, but it is undeniable that the works of the traditional graphic design period have distinctive national artistic characteristics. 2. The key to the work is the painter's painting skills. The hand-painted works are very test of the painter's painting skills, that is, the designers in the traditional graphic design period. These works are complicated and difficult to modify, so the designers in this period are usually determined at the first draft stage. The creative content of the work, if there is a better idea in the Production process, it will take longer time and energy to redraw, and the later modification is very inconvenient. In order to make the work stand out and eye-catching, designers often use vivid colors and exaggerated forms to express the content of the work. The design content is largely driven by the designer's subjective initiative.